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Marketing
Outsourcing Program™
Program Overview: With this option, you can outsource
100% of the marketing function to a team of people trained
in executing both strategic and tactical marketing plans
and programs. In essence, instead of hiring a single
marketing person, you receive an entire department for
the same or even lower overall investment.
The Square 2 Marketing Outsourcing
Program includes:
Initial consultation and evaluation
30-60-90 day process for delivering improvements quickly
and efficiently
Strategic message development based on your customers’
pains
Strategic development of differentiation strategy based
on your specific competition
Market research to assess the competitive landscape
and understand your clients perceptions of your company
Development of key messages for each of your target
markets
Development of an overall marketing strategy
Creation of a comprehensive marketing plan including;
email, direct mail, website, public relations, events,
and other tactical tools as required
Creation and ongoing management of 12 month marketing
budget
Calendar of marketing programs for 12 months
Program tracking and assessment recommendations
Return On Investment (ROI) analysis
Complete management and execution of ANY marketing related
programs or tasks
Dedicated Account Manager
In person meetings twice a month
Weekly conference calls
Weekly agendas and meeting minutes
Unlimited support via phone calls and emails
Coordination of special projects
Monthly reporting on program performance and budget
variance
Access to Square 2 Marketing’s design and production
team
Responsibilities: As part of the Square 2 Marketing
Outsourcing Program, Square 2 Marketing assumes responsibility
and accountability for all aspects of marketing. Marketing
plans and programs are developed in cooperation with
the client, approved by the client and then executed
by Square 2 Marketing.
Investment: Starts at $5,000 per month based on scope
of the work required
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