Sample Project: Ultimate ID Package

After interviewing this client about their goals for a new logo, we provided eight (8) logo design concepts to review.  We try to provide a range of typefaces, graphics and colors to let the client explore their options.  From the original renditions, the client indicated two that they thought might work (see red box highlighting options #2 and #7).

The client provided feedback on the changes that they wanted to see.  Our designers then submitted six more variations on the original two designs and the client selected option #10 (red box) as the one closest to what they envisioned.

After discussing the second set of revisions our artists submitted three more variations.  The Ultimate ID Package includes one original set of designs and two sets of revisions.  As you can see the client selected version #15 as the final logo.  At this point, we finalized the logo, by providing emailed versions of the logo and sent a custom CD ($29 additional) to the client with seven different digital file formats.  We then began to design the rest of the client's business identity needs (business cards, stationery, envelopes, brochures and embroidered shirts).  It's that easy!